BIO / Ben Burleigh
I am a Strategic Communications major with a Business minor at the University of Colorado Boulder. With a strong passion for advertising, marketing, and writing, I have developed a diverse portfolio showcasing my expertise in strategic planning, media analysis, and creative storytelling. My work includes integrated marketing campaigns, business plans, competitive analyses, and media strategies, all demonstrating my ability to think critically and collaborate effectively in team environments. Through hands-on projects, I have refined my skills in market research, brand strategy, and campaign execution, equipping me with the tools to drive impactful and data-driven marketing solutions
Work
Click on any of the images to view my work in its entirety
Pitch Decks
My pitch deck features a comprehensive benchmark and competitive analysis, examining brands we sought to emulate as well as competitors aligned with our company. Through extensive research, we gathered data and insights on our target customers and market, enabling us to develop a strategic creative brief. This brief established the foundation and tone for our advertising campaign, which was executed within the pitch deck.
Intergrated Marketing Campaign
In my Capstone class for my Strategic Communications major, we were tasked with creating a pitch deck and then executing it in an integrated marketing campaign deck for a real orginzation. In class, we established our own advertising agencies, designated roles, and I assumed the title of Account Manager
The company my agency worked for is a non profit orginzation called Thinking Huts. Thinking Huts is a small yet impactful education organization that 3D prints schools in Madagascar to expand access to education for children who otherwise wouldn’t have it. To learn more about Thinking Huts amazing story and their unique approach to making a lasting impact, visit their website https://www.thinkinghuts.org/
Pitch Deck
The integrated marketing campaign represents the execution of the advertising strategy we developed for our company. Leveraging multiple media channels, we crafted a cohesive and comprehensive campaign designed to enhance reach and drive growth. This deck includes mockups of advertisements, potential partnerships, key campaign concepts, and a detailed, strategic media plan and schedule.
Projects
In my time at CU Boulder, I had the privilege to work on many engaging projects that resulted in work I am very proud of. Many of these products were completed as a team, through which I practiced the valuable skills of collaboration in a group setting.
In my Business Capstone course, my team and I developed a comprehensive business plan for a company we created. Working in a group of five, we assigned ourselves roles within the company and crafted a detailed strategy outlining our market entry and a five-year financial forecast. As the Chief Marketing Officer (CMO), I played a key role in shaping our marketing strategy, while also collaborating with my team on all aspects of the project to ensure a well-rounded and cohesive plan
For my Advertising Capstone, I developed a comprehensive media plan for an integrated marketing campaign designed for the nonprofit organization Thinking Huts. This plan outlined strategic budget allocations for both traditional and digital media recommendations. To provide flexibility, I created three distinct budget options—high, mid-range, and low—allowing the organization to select the plan that best aligned with their financial resources and marketing goals
Writing
I have always been passionate about writing and deeply enjoy the creative process. Throughout my academic career, I have taken a variety of writing courses, each focused on different disciplines, including creative, argumentative, and persuasive writing. I am particularly drawn to personal narratives and writing in music. Whether fiction or nonfiction, personal or academic, short or long form, I have always felt a strong connection to the words and stories I craft
I have compiled some of my writing pieces from over the years. Included are some personal essays, fictional pieces, research papers and creative briefs.
